Dress shopping is easier once you know the basic shapes. Here’s what each one actually looks like, and who tends to love it.
A-line
Fitted through the bodice, gradually flaring out from the waist. Genuinely flattering on almost every body shape, which is why it’s the most commonly chosen silhouette in the UK. A safe first try if you’re not sure where to start.
Ballgown
Dramatic and full skirted, the classic fairytale shape. Suits a formal venue and a bigger guest list, though it can be a lot of dress to manage if your reception involves a lot of dancing.
Mermaid or fishtail
Fitted through the body and flaring out at or below the knee. A striking, figure-hugging shape best suited to those comfortable in fitted clothing generally. Worth trying with genuine caution about mobility if you’re planning an active reception.
Sheath or column
A straight, fitted cut from top to bottom, minimal volume. Popular for beach or destination weddings, and often the most comfortable option for a long day.
Empire line
Fitted under the bust, then flowing loosely to the floor. Comfortable, forgiving, and a good option if you want to feel unrestricted.
How to actually choose
Try on at least one of each shape even if you think you know what you want. Many brides end up in something completely different from what they walked in expecting, simply because a shape looks different on than it does on a hanger.
Once you’ve found your shape, our Mother of the Bride Outfit guide has matching advice for coordinating the wider bridal party’s look.
You don’t have to figure this out alone
The Big Day Bulletin exists to make this process feel less overwhelming and more enjoyable. Whether you’re at the very beginning like right now, or knee deep in seating plans and supplier emails, we’ve got guides, ideas, and honest advice for every stage. Browse the blog, bookmark what’s useful, and come back whenever you need it.
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